Segment Information & Geo Data
NOTE 21 — SEGMENT INFORMATION AND GEOGRAPHIC DATA
In its operation of the business, management, including our chief operating decision maker, the Company's Chief Executive Officer, reviews certain financial information, including segmented internal profit and loss statements prepared on a basis not consistent with U.S. GAAP. The segment information within this note is reported on that basis. Our five segments are Windows & Windows Live Division; Server and Tools; Online Services Division; Microsoft Business Division; and Entertainment and Devices Division.
Due to the integrated structure of our business, certain revenue earned and costs incurred by one segment may benefit other segments. Revenue on certain contracts may be allocated among the segments based on the relative value of the underlying products and services. Costs that are identifiable are allocated to the segments that benefit to incent cross-collaboration among our segments so that one segment is not solely burdened by the cost of a mutually beneficial activity. Allocated costs may include those relating to development and marketing of products and services from which multiple segments benefit, or those costs relating to services performed by one segment on behalf of other segments. Each allocation is measured differently based on the specific facts and circumstances of the costs being allocated.
In addition, certain costs incurred at a corporate level that are identifiable and that benefit our segments are allocated to them. These allocated costs include costs of: field selling; employee benefits; shared facilities services; and customer service and support. Each allocation is measured differently based on the specific facts and circumstances of the costs being allocated. Certain other corporate-level activity is not allocated to our segments, including costs of: broad-based sales and marketing; product support services; human resources; legal; finance; information technology; corporate development and procurement activities; research and development; legal settlements and contingencies; and employee severance.
We have recast certain prior period amounts within this note to conform to the way we internally managed and monitored segment performance during the current fiscal year, including moving Microsoft's PC hardware business from Entertainment and Devices Division to Windows & Windows Live Division, Windows Embedded from Entertainment and Devices Division to Server and Tools, and Office for Mac from Entertainment and Devices Division to Microsoft Business Division, as well as implementing intersegment cost allocations between all segments related to the collaborative investment in mobile platform development.
The principal products and services provided by each segment are summarized below:
Windows & Windows Live Division – Windows & Windows Live Division offerings consist of multiple editions of the Windows operating system, software and services through Windows Live, and Microsoft PC hardware products.
Server and Tools – Server and Tools product and service offerings include Windows Server, Microsoft SQL Server, Windows Azure, Windows Embedded device platforms, and Enterprise Services. Enterprise Services comprise Premier product support services and Microsoft Consulting Services.
Online Services Division – Online Services Division offerings include Bing, MSN, and advertiser tools.
Microsoft Business Division – Microsoft Business Division offerings include Microsoft Office, SharePoint, Exchange, Lync, and Microsoft Dynamics business solutions.
Entertainment and Devices Division – Entertainment and Devices Division offerings include the Xbox 360 entertainment platform, including Kinect for Xbox 360, Mediaroom (our Internet protocol television software), and Windows Phone.
Segment revenue and operating income (loss) were as follows during the periods presented:
| (In millions) | |||||
| Year Ended June 30, | 2011 | 2010 | 2009 | ||
| Revenue | |||||
| Windows & Windows Live Division | $ 18,778 | $ 18,792 | $ 15,563 | ||
| Server and Tools | 17,107 | 15,390 | 14,686 | ||
| Online Services Division | 2,528 | 2,200 | 2,110 | ||
| Microsoft Business Division | 21,986 | 19,345 | 19,211 | ||
| Entertainment and Devices Division | 8,716 | 6,224 | 6,416 | ||
| Unallocated and other | 828 | 533 | 451 | ||
| Consolidated | $ 69,943 | $ 62,484 | $ 58,437 |
| (In millions) | |||||
| Year Ended June 30, | 2011 | 2010 | 2009 | ||
| Operating Income (Loss) | |||||
| Windows & Windows Live Division | $ 11,968 | $ 12,253 | $ 9,372 | ||
| Server and Tools | 6,453 | 5,320 | 4,627 | ||
| Online Services Division | (2,638 ) | (2,410 ) | (1,749 ) | ||
| Microsoft Business Division | 13,827 | 11,642 | 11,153 | ||
| Entertainment and Devices Division | 1,135 | 573 | 288 | ||
| Reconciling amounts | (3,584 ) | (3,280 ) | (3,328 ) | ||
| Consolidated | $ 27,161 | $ 24,098 | $ 20,363 |
Reconciling amounts in the tables above and below include adjustments to conform our internal accounting policies to U.S. GAAP and corporate-level activity not specifically attributed to a segment. Significant internal accounting policies that differ from U.S. GAAP relate to revenue recognition, income statement classification, depreciation, and amortization of stock-based awards.
Significant reconciling items were as follows:
| (In millions) | |||||
| Year Ended June 30, | 2011 | 2010 | 2009 | ||
| Corporate-level activity (a) | $ (4,619 ) | $ (4,260 ) | $ (4,318 ) | ||
| Stock-based compensation expense | 544 | 556 | 753 | ||
| Revenue reconciling amounts | 632 | 366 | 256 | ||
| Other | (141 ) | 58 | (19 ) | ||
| Total | $ (3,584 ) | $ (3,280 ) | $ (3,328 ) |
(a) Corporate-level activity excludes stock-based compensation expense and revenue reconciling amounts presented separately in those line items.
No sales to an individual customer accounted for more than 10% of fiscal year 2011, 2010, or 2009 revenue. Revenue, classified by the major geographic areas in which our customers are located, was as follows:
| (In millions) | |||||
| Year Ended June 30, | 2011 | 2010 | 2009 | ||
| United States (a) | $ 38,008 | $ 36,173 | $ 33,052 | ||
| Other countries | 31,935 | 26,311 | 25,385 | ||
| Total | $ 69,943 | $ 62,484 | $ 58,437 |
(a) Includes shipments to customers in the U.S. and licensing to certain OEMs and multinational organizations.
Revenue from external customers, classified by significant product and service offerings were as follows:
| (In millions) | |||||
| Year Ended June 30, | 2011 | 2010 | 2009 | ||
| Microsoft Office system | $ 20,730 | $ 17,754 | $ 17,998 | ||
| Windows PC operating systems | 17,825 | 18,225 | 14,653 | ||
| Server products and tools | 13,251 | 12,007 | 11,344 | ||
| Xbox 360 platform | 8,103 | 5,456 | 5,475 | ||
| Consulting and product support services | 3,372 | 3,036 | 3,024 | ||
| Advertising | 2,913 | 2,528 | 2,345 | ||
| Other | 3,749 | 3,478 | 3,598 | ||
| Total | $ 69,943 | $ 62,484 | $ 58,437 |
Assets are not allocated to segments for internal reporting presentations. A portion of amortization and depreciation is included with various other costs in an overhead allocation to each segment and it is impracticable for us to separately identify the amount of amortization and depreciation by segment that is included in the measure of segment profit or loss.
Long-lived assets, excluding financial instruments and deferred taxes, classified by the location of the controlling statutory company, were as follows:
| (In millions) | |||||
| June 30, | 2011 | 2010 | 2009 | ||
| United States | $ 18,498 | $ 18,716 | $ 19,362 | ||
| Other countries | 2,989 | 2,466 | 2,435 | ||
| Total | $ 21,487 | $ 21,182 | $ 21,797 |
